Meeting of the minds : creating the market-based enterprise / Vincent P. Barabba.
By: Barabba, Vincent P.
Material type: TextPublisher: Boston, Mass. : Harvard Business School Press, c1995Bibliography: Includes bibliographical references and index.Description: xv, 247 p. : ill. ; 24 cm.ISBN: 0875845770.Subject(s): Marketing research | Marketing -- Decision making | New products | Consumer satisfactionDDC classification: 658.8/3Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 B230m (Browse shelf(Opens below)) | Available | 34284001327014 |
Includes bibliographical references and index.
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