Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo.
By: Zollo, Peter.
Contributor(s): Zollo, Peter. Wise up to teens.
Material type: TextPublisher: Ithaca, N.Y. : New Strategist Publications, c2004Edition: [New update].General Notes: Rev. ed. of: Wise up to teens. 2nd ed. c1999; Includes index.Description: xvi, 424 p. : ill., charts ; 24 cm.ISBN: 1885070543.Subject(s): Consumer behavior | Teenage consumers | Marketing | AdvertisingDDC classification: 658.8/34/0835 Online resources: Table of contentsItem type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 Z75g (Browse shelf(Opens below)) | Available | 34284003470820 |
Browsing Davenport Library shelves, Shelving location: Circulating Collection, Collection: Print-Circulating Close shelf browser (Hides shelf browser)
658.8 W694 Word-of-mouth marketing / | 658.8 Z28 Advertising on the Internet / | 658.8 Z34 Delivering quality service : balancing customer perceptions and expectations / | 658.8 Z75g Getting wiser to teens : more insights into marketing to teenagers / | 658.8001 D199 2008 Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys / | 658.8002 K843 The E-commerce book : building the E-empire / | 658.80081 T834 2008 Branded male : marketing to men / |
Rev. ed. of: Wise up to teens. 2nd ed. c1999.
Includes index.
Why teens are important consumers -- Teen psyche -- Teen attitudes -- Teen types, trends, and music -- Teen social concerns -- Teens at home and school -- Teens and friends -- Teen lifestyle -- Teens and brands -- Teens and media -- Marketing and advertising to teens.
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