Library Catalog

Syndetics cover image
Image from Syndetics

Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo.

By: Zollo, Peter.
Contributor(s): Zollo, Peter. Wise up to teens.
Material type: TextTextPublisher: Ithaca, N.Y. : New Strategist Publications, c2004Edition: [New update].General Notes: Rev. ed. of: Wise up to teens. 2nd ed. c1999; Includes index.Description: xvi, 424 p. : ill., charts ; 24 cm.ISBN: 1885070543.Subject(s): Consumer behavior | Teenage consumers | Marketing | AdvertisingDDC classification: 658.8/34/0835 Online resources: Table of contents
Contents:
Why teens are important consumers -- Teen psyche -- Teen attitudes -- Teen types, trends, and music -- Teen social concerns -- Teens at home and school -- Teens and friends -- Teen lifestyle -- Teens and brands -- Teens and media -- Marketing and advertising to teens.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.8 Z75g (Browse shelf(Opens below)) Available 34284003470820

Rev. ed. of: Wise up to teens. 2nd ed. c1999.

Includes index.

Why teens are important consumers -- Teen psyche -- Teen attitudes -- Teen types, trends, and music -- Teen social concerns -- Teens at home and school -- Teens and friends -- Teen lifestyle -- Teens and brands -- Teens and media -- Marketing and advertising to teens.

There are no comments on this title.

to post a comment.

Powered by Koha