Market-based management : strategies for growing customer value and profitability / Roger J. Best.
By: Best, Roger J.
Material type: TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2004Edition: 3rd ed.Bibliography: Includes bibliographical references and index.Description: xxv, 401 p. : ill. ; 24 cm.ISBN: 013008218X; 0131211935.Subject(s): Marketing -- ManagementDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 B464m (Browse shelf(Opens below)) | Available | 34284003470614 |
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Includes bibliographical references and index.
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