Market-based management : strategies for growing customer value and profitability / Roger J. Best.

By: Best, Roger J .

Material type: Text

TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2004Edition: 3rd ed.Bibliography: Includes bibliographical references and index.Description: xxv, 401 p. : ill. ; 24 cm.ISBN: 013008218X; 0131211935.Subject(s): Marketing -- Management

DDC classification: 658.8

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 B464m (Browse shelf(Opens below))	Available		34284003470614

Includes bibliographical references and index.

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Market-based management : strategies for growing customer value and profitability / Roger J. Best.

By: Best, Roger J.

By: Best, Roger J .