Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].

Contributor(s): Walker, Orville C .

Material type: Text

TextPublisher: Boston : McGraw-Hill/Irwin, c2003Edition: 4th ed.General Notes: Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.Bibliography: Includes bibliographical references and indexes.Description: xviii, 365 p. : ill. (some col.) ; 26 cm.ISBN: 0072466707 (alk. paper); 0071151176 (International ed.).Subject(s): Marketing -- Management

DDC classification: 658.8/02

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 M341 (Browse shelf(Opens below))	Available		34284003436243

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