Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].
Contributor(s): Walker, Orville C.
Material type: TextPublisher: Boston : McGraw-Hill/Irwin, c2003Edition: 4th ed.General Notes: Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.Bibliography: Includes bibliographical references and indexes.Description: xviii, 365 p. : ill. (some col.) ; 26 cm.ISBN: 0072466707 (alk. paper); 0071151176 (International ed.).Subject(s): Marketing -- ManagementDDC classification: 658.8/02Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 M341 (Browse shelf(Opens below)) | Available | 34284003436243 |
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.
Includes bibliographical references and indexes.
There are no comments on this title.