The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper.
By: Hiebing, Roman G.
Contributor(s): Cooper, Scott W.
Material type: TextPublisher: New York : McGraw-Hill, 2003Edition: Fully Rev. and expanded 3rd ed.General Notes: Includes index.Description: xxxii, 544 p. : ill. ; 28 cm.ISBN: 0071395210.Subject(s): Marketing -- PlanningDDC classification: 658.8/02 Online resources: Publisher descriptionItem type | Current library | Collection | Call number | Status | Date due | Barcode | |
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REF No Checkout | Davenport Library Reference | Print - Reference | 658.802 H531s (Browse shelf(Opens below)) | Not For Loan | 34284003434412 |
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Includes index.
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