The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper.

By: Hiebing, Roman G .

Contributor(s): Cooper, Scott W .

Material type: Text

TextPublisher: New York : McGraw-Hill, 2003Edition: Fully Rev. and expanded 3rd ed.General Notes: Includes index.Description: xxxii, 544 p. : ill. ; 28 cm.ISBN: 0071395210.Subject(s): Marketing -- Planning

DDC classification: 658.8/02 Online resources: Publisher description

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
REF No Checkout	Davenport Library Reference	Print - Reference	658.802 H531s (Browse shelf(Opens below))	Not For Loan		34284003434412

Includes index.

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The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper.

By: Hiebing, Roman G.

Contributor(s): Cooper, Scott W.

By: Hiebing, Roman G .

Contributor(s): Cooper, Scott W .