After fifty : how the baby boom will redefine the mature market / edited by Leslie M. Harris.
Contributor(s): Harris, Leslie M.
Material type: TextPublisher: Ithaca, NY : Paramount Market Publishing, 2003Bibliography: Includes bibliographical references and index.Description: ix, 181 p. : ill. ; 24 cm.ISBN: 0972529020.Subject(s): Marketing | Market segmentation | Baby boom generation | Older consumers -- United States | Consumer behavior -- United StatesItem type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.804 Af890 (Browse shelf(Opens below)) | Available | 34284003432887 |
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Includes bibliographical references and index.
An introduction: Connecting with the boomers -- The baby boom: A demographic portrait -- Current boomer behavior and attitudes: What the surveys show -- Baby boom travel emphasizes adventure and relaxation -- Boomers on drugs: Marketing healthcare products to the baby boom generation -- Baby boomers and the fast food industry -- Baby boomers and technology: Selling the "Me" generation new toys -- "You don't look 50!" What boomer women want in apparel -- Connecting boomers with financial services -- The boomers--How do we sell them?
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