Library Catalog

Syndetics cover image
Image from Syndetics

After fifty : how the baby boom will redefine the mature market / edited by Leslie M. Harris.

Contributor(s): Harris, Leslie M.
Material type: TextTextPublisher: Ithaca, NY : Paramount Market Publishing, 2003Bibliography: Includes bibliographical references and index.Description: ix, 181 p. : ill. ; 24 cm.ISBN: 0972529020.Subject(s): Marketing | Market segmentation | Baby boom generation | Older consumers -- United States | Consumer behavior -- United States
Contents:
An introduction: Connecting with the boomers -- The baby boom: A demographic portrait -- Current boomer behavior and attitudes: What the surveys show -- Baby boom travel emphasizes adventure and relaxation -- Boomers on drugs: Marketing healthcare products to the baby boom generation -- Baby boomers and the fast food industry -- Baby boomers and technology: Selling the "Me" generation new toys -- "You don't look 50!" What boomer women want in apparel -- Connecting boomers with financial services -- The boomers--How do we sell them?
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.804 Af890 (Browse shelf(Opens below)) Available 34284003432887

Includes bibliographical references and index.

An introduction: Connecting with the boomers -- The baby boom: A demographic portrait -- Current boomer behavior and attitudes: What the surveys show -- Baby boom travel emphasizes adventure and relaxation -- Boomers on drugs: Marketing healthcare products to the baby boom generation -- Baby boomers and the fast food industry -- Baby boomers and technology: Selling the "Me" generation new toys -- "You don't look 50!" What boomer women want in apparel -- Connecting boomers with financial services -- The boomers--How do we sell them?

There are no comments on this title.

to post a comment.

Powered by Koha