The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema.
By: Treacy, Michael
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Contributor(s): Wiersema, Frederik D. (Frederik Derk).
Material type: 
TextPublisher: Reading, Mass. : Addison-Wesley Pub. Co., c1995General Notes: Includes index.Description: xvi, 208 p. ; 24 cm.ISBN: 0201406489 :.Subject(s): Competition | Market segmentation | Quality of products | Customer servicesDDC classification: 658.8 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 T710 (Browse shelf(Opens below)) | Available | 34284001317635 |
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Includes index.
How to fail in business without even trying -- The new rules of competition -- The winner's choice -- The discipline of operational excellence -- One company's experience-AT&T's universal card -- The discipline of product leaders -- One company's experience-intel corporation -- The discipline of customer intimacy -- One company's experience-airborne express -- Setting your value discipline agenda --Creating the cult of the customer -- Sustaining the lead.
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