Normal view
MARC view
Wiersema, Frederik D. (Frederik Derk) (Personal Name)
Used for/see from:
- Wiersema, Fred
- Wiersema, Frederick D.
His Strategic marketing and the product life cycle, c1982: t.p. (Frederik D. Wiersema, Simmons Coll.) p. 27 (assist. prof. of management, Grad. Sch. of Management)
Treacy, M. The discipline of market leaders, 1995: t.p. (Fred Wiersema)
Price-cost dynamics, 1983: t.p. (Frederik Derk Wiersema)
Strategic marketing and the product life cycle, 1982: t.p. (Frederick D. Wiersema)