Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.

By: Wells, William, 1926-.

Contributor(s): Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Material type: Text

TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 6th ed.Bibliography: Includes bibliographical references and index.Description: xxxii, 599 p. : col. ill. ; 28 cm.ISBN: 0130477222.Subject(s): Advertising

DDC classification: 659.1

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	659.1 W462 (Browse shelf(Opens below))	Available		34284001280205

Browsing Davenport Library shelves, Shelving location: Circulating Collection, Collection: Print-Circulating Close shelf browser (Hides shelf browser)

Previous								Next
Previous	659.1 W283 That's our new ad campaign-- ? : a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads /	659.1 W325 The 100 greatest advertisements : who wrote them and what they did.	659.1 W433 11 steps to brand heaven : the ultimate guide to buying an advertising campaign /	659.1 W462 Advertising : principles & practice /	659.1 W575 Which ad pulled best? : 40 case histories on how to write and design ads that work /	659.1 Z990 The end of advertising as we know it /	659.1019 H351 2012 Seducing the subconscious : the psychology of emotional influence in advertising /	Next