Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
By: Wells, William.
Contributor(s): Burnett, John | Moriarty, Sandra E. (Sandra Ernst).
Material type: TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 6th ed.Bibliography: Includes bibliographical references and index.Description: xxxii, 599 p. : col. ill. ; 28 cm.ISBN: 0130477222.Subject(s): AdvertisingDDC classification: 659.1Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1 W462 (Browse shelf(Opens below)) | Available | 34284001280205 |
Includes bibliographical references and index.
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