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Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché.
By: Boyd, Harper W
.
Contributor(s): Walker, Orville C | Larréché, Jean-Claude.
Material type: 
TextSeries: Irwin/McGraw-Hill series in marketing: Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Edition: 3rd ed.Bibliography: Includes bibliographical references and indexes.Description: xxii, 547 p. : ill. ; 26 cm.ISBN: 0256226326 (pbk. : alk. paper); 0071154299 (international); 0072897872 (Business Week ed.).Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 B692 (Browse shelf(Opens below)) | Available | 34284001193960 |
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Includes bibliographical references and indexes.
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