Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.

By: Barban, Arnold M .

Contributor(s): Cristol, Steven M | Kopec, Frank J .

Material type: Text

TextPublisher: Lincolnwood, Ill., USA : NTC Business Books, c1993Edition: 3rd ed.Bibliography: Includes bibliographical references.Description: xiii, 153 p. : ill. ; 26 cm.ISBN: 0844235237 :.Subject(s): Advertising media planning

| Marketing

DDC classification: 659.1/11

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	659.111 B232 (Browse shelf(Opens below))	Available		34284001297852

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