Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
By: Barban, Arnold M.
Contributor(s): Cristol, Steven M | Kopec, Frank J.
Material type: TextPublisher: Lincolnwood, Ill., USA : NTC Business Books, c1993Edition: 3rd ed.Bibliography: Includes bibliographical references.Description: xiii, 153 p. : ill. ; 26 cm.ISBN: 0844235237 :.Subject(s): Advertising media planning | MarketingDDC classification: 659.1/11Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.111 B232 (Browse shelf(Opens below)) | Available | 34284001297852 |
Includes bibliographical references.
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