Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher.
By: Weilbacher, William M.
Material type: TextPublisher: Lincolnwood, Ill. : NTC Business Books, c1993Bibliography: Includes bibliographical references and index.Description: xv, 210 p. : ill. ; 24 cm.ISBN: 0844234761.Subject(s): Branding (Marketing) | Brand choiceDDC classification: 658.8/27Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 W429 (Browse shelf(Opens below)) | Available | 34284001299916 |
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Includes bibliographical references and index.
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