Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher.

By: Weilbacher, William M .

Material type: Text

TextPublisher: Lincolnwood, Ill. : NTC Business Books, c1993Bibliography: Includes bibliographical references and index.Description: xv, 210 p. : ill. ; 24 cm.ISBN: 0844234761.Subject(s): Branding (Marketing)

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DDC classification: 658.8/27

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 W429 (Browse shelf(Opens below))	Available		34284001299916

Includes bibliographical references and index.

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Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher.

By: Weilbacher, William M.

By: Weilbacher, William M .