The ultimate marketing plan : find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects / Daniel Kennedy.
By: Kennedy, Dan S.
Material type: TextPublisher: Holbrook, Mass. : B. Adams, c2000Edition: 2nd ed.Bibliography: Includes bibliographical references and index.Description: viii, 215 p. : ill. ; 24 cm.ISBN: 1580622534.Subject(s): Marketing -- United States | Sales promotion -- United States | Direct marketing -- United StatesDDC classification: 658.8/02Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.802 K381 (Browse shelf(Opens below)) | Available | 34284001256619 |
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Includes bibliographical references and index.
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