The ultimate marketing plan : find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects / Daniel Kennedy.

By: Kennedy, Dan S, 1954-.

Material type: Text

TextPublisher: Holbrook, Mass. : B. Adams, c2000Edition: 2nd ed.Bibliography: Includes bibliographical references and index.Description: viii, 215 p. : ill. ; 24 cm.ISBN: 1580622534.Subject(s): Marketing -- United States

| Sales promotion -- United States

| Direct marketing -- United States

DDC classification: 658.8/02

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.802 K381 (Browse shelf(Opens below))	Available		34284001256619

Includes bibliographical references and index.

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The ultimate marketing plan : find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects / Daniel Kennedy.

By: Kennedy, Dan S, 1954-.