The marketing glossary : key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales / Mark N. Clemente.
By: Clemente, Mark N.
Material type: TextPublisher: New York : American Management Association, c1992Bibliography: Includes bibliographical references (p. 389-392).Description: vii, 392 p. : ill. ; 24 cm.ISBN: 081445030X :.Subject(s): Marketing -- Handbooks, manuals, etcDDC classification: 658.8/002/02Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 C591 (Browse shelf(Opens below)) | Available | 34284001299957 |
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Includes bibliographical references (p. 389-392).
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