The marketing glossary : key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales / Mark N. Clemente.

Material type: Text

TextPublisher: New York : American Management Association, c1992Bibliography: Includes bibliographical references (p. 389-392).Description: vii, 392 p. : ill. ; 24 cm.ISBN: 081445030X :.Subject(s): Marketing -- Handbooks, manuals, etc

DDC classification: 658.8/002/02

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 C591 (Browse shelf(Opens below))	Available		34284001299957

Includes bibliographical references (p. 389-392).

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