The complete database marketer : tapping your customer base to maximize sales and increase profits / Arthur M. Hughes.

By: Hughes, Arthur Middleton .

Material type: Text

TextPublisher: Chicago, Ill. : Probus Pub. Co., 1991General Notes: Includes index.Description: viii, 551 p. : ill. ; 24 cm.ISBN: 1557381925 :.Subject(s): Database marketing

DDC classification: 658.8/4

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 H874 (Browse shelf(Opens below))	Available		34284001291673

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Previous	658.8 H555 Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big /	658.8 H623 Cases in marketing strategy /	658.8 H834 Consumer behavior in marketing strategy /	658.8 H874 The complete database marketer : tapping your customer base to maximize sales and increase profits /	658.8 H968 Marketing fundamentals /	658.8 Is7 The handbook of leasing : techniques & analysis /	658.8 J159 Your own shop : how to open and operate a successful retail business /	Next