The 6 imperatives of marketing : lessons from the world's best companies / Allan J. Magrath.
By: Magrath, Allan J.
Material type: TextPublisher: New York, NY : American Management Association, c1992Bibliography: Includes bibliographical references and index.Description: 196 p. : ill. ; 24 cm.ISBN: 0814450423 :.Subject(s): Marketing | Consumer satisfactionItem type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 M276 (Browse shelf(Opens below)) | Available | 34284001290469 |
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Includes bibliographical references and index.
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