The 6 imperatives of marketing : lessons from the world's best companies / Allan J. Magrath.

By: Magrath, Allan J .

Material type: Text

TextPublisher: New York, NY : American Management Association, c1992Bibliography: Includes bibliographical references and index.Description: 196 p. : ill. ; 24 cm.ISBN: 0814450423 :.Subject(s): Marketing

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 M276 (Browse shelf(Opens below))	Available		34284001290469

Includes bibliographical references and index.

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The 6 imperatives of marketing : lessons from the world's best companies / Allan J. Magrath.

By: Magrath, Allan J.

By: Magrath, Allan J .