The want makers : the world of advertising : how they make you buy / Eric Clark.
By: Clark, Eric.
Material type: TextPublisher: New York : Viking, 1989, c1988Edition: 1st American ed.General Notes: Includes index.Bibliography: Bibliography: p. [394]-396.Description: 416 p. ; 24 cm.ISBN: 0670826030 :.Subject(s): AdvertisingDDC classification: 659.1Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1 C547 (Browse shelf(Opens below)) | Available | 34284001170653 |
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Includes index.
Bibliography: p. [394]-396.
The advertising industry -- Research and researchers -- The rules and referees -- Consumers -- The sick -- Smokers -- Drinkers -- Voters -- Advertising and the media -- The future.
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