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The want makers : the world of advertising : how they make you buy / Eric Clark.

By: Clark, Eric, 1937-.
Material type: TextTextPublisher: New York : Viking, 1989, c1988Edition: 1st American ed.General Notes: Includes index.Bibliography: Bibliography: p. [394]-396.Description: 416 p. ; 24 cm.ISBN: 0670826030 :.Subject(s): AdvertisingDDC classification: 659.1
Contents:
The advertising industry -- Research and researchers -- The rules and referees -- Consumers -- The sick -- Smokers -- Drinkers -- Voters -- Advertising and the media -- The future.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 659.1 C547 (Browse shelf(Opens below)) Available 34284001170653

Includes index.

Bibliography: p. [394]-396.

The advertising industry -- Research and researchers -- The rules and referees -- Consumers -- The sick -- Smokers -- Drinkers -- Voters -- Advertising and the media -- The future.

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