Entry Topical Term

Number of records used in: 4

001 - CONTROL NUMBER

• control field: 6885

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20191028103450.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 900831i| anannbab| |a ana

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

• LC control number: sh 90004314

035 ## - SYSTEM CONTROL NUMBER

• System control number: 17914
• Canceled/invalid system control number: sh90004314

040 ## - CATALOGING SOURCE

• Original cataloging agency: DLC
• Transcribing agency: DLC
• Modifying agency: DLC

053 ## - LC CLASSIFICATION NUMBER

• Classification number element--single number or beginning number of span: HF5415.126

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Database marketing

450 ## - SEE FROM TRACING--TOPICAL TERM

• Control subfield: nne
• Topical term or geographic name entry element: Data base marketing

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Control subfield: g
• Topical term or geographic name entry element: Direct marketing

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: Shaw, R. Database marketing, 1990.

675 ## - SOURCE DATA NOT FOUND

• Source citation: BPI;
• Source citation: Ostrow. Dict. of marketing;
• Source citation: Jefkins. Inter. dict. of marketing and communication;
• Source citation: OSER

680 ## - PUBLIC GENERAL NOTE

• Explanatory text: Here are entered works on a form of direct marketing whereby a constantly updated database is used to develop customer relations and marketing strategies.