Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 15641

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20191028103710.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 930607n| acannaab| |n aaa

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

• LC control number: n 93053628

035 ## - SYSTEM CONTROL NUMBER

• System control number: 42519
• Canceled/invalid system control number: n 93053628

040 ## - CATALOGING SOURCE

• Original cataloging agency: DLC
• Transcribing agency: DLC
• Modifying agency: DLC

100 1# - HEADING--PERSONAL NAME

• Personal name: Rogers, Martha,
• Titles and other words associated with a name: Ph.D.

670 ## - SOURCE DATA FOUND

• Source citation: Peppers, D. The 1 to 1 future, c1993:
• Information found: t.p. (Martha Rogers, Ph.D.) colophon (assoc. prof. of marketing at Bowling Green State U.)

670 ## - SOURCE DATA FOUND

• Source citation: Peppers, Don. Managing customer relationships, c2004:
• Information found: CIP t.p. (Martha Rogers)

670 ## - SOURCE DATA FOUND

• Source citation: Digital dissertations, 2003-09-17:
• Information found: (Martha Rogers; Ph.D., 1983, U. of Tennessee; title: Effects of positive versus negative news on newspaper advertising response)