Normal view
MARC view
Rogers, Martha, Ph.D. (Personal Name)
Peppers, D. The 1 to 1 future, c1993: t.p. (Martha Rogers, Ph.D.) colophon (assoc. prof. of marketing at Bowling Green State U.)
Peppers, Don. Managing customer relationships, c2004: CIP t.p. (Martha Rogers)
Digital dissertations, 2003-09-17: (Martha Rogers; Ph.D., 1983, U. of Tennessee; title: Effects of positive versus negative news on newspaper advertising response)