Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 1431
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20191028103252.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 860211i| anannbabn |b ana
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
- LC control number: sh 85038256
035 ## - SYSTEM CONTROL NUMBER
- System control number: 2402
- Canceled/invalid system control number: sh85038256
040 ## - CATALOGING SOURCE
- Original cataloging agency: DLC
- Transcribing agency: DLC
- Modifying agency: DLC
053 #0 - LC CLASSIFICATION NUMBER
- Classification number element--single number or beginning number of span: HF5415.126
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Direct marketing
450 00 - SEE FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Direct mail campaigns
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Control subfield: g
- Topical term or geographic name entry element: Mail-order business
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Control subfield: g
- Topical term or geographic name entry element: Marketing
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Advertising, Direct-mail
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Direct selling
670 ## - SOURCE DATA FOUND
- Source citation: UMI business vocab.
- Information found: (Direct mail campaigns)
670 ## - SOURCE DATA FOUND
- Source citation: Baker. Dict. of marketing and advertising
- Information found: (Direct mail)
680 ## - PUBLIC GENERAL NOTE
- Explanatory text: Here are entered works on a type of marketing which relies heavily on the use of direct mail and telemarketing, and which uses direct responses of potential customers to evaluate the consumer market.