Normal view
MARC view
Direct marketing (Topical Term)
Used for/see from:
- Direct mail campaigns
See also:
- Broader heading: Mail-order business
- Broader heading: Marketing
- Advertising, Direct-mail
- Direct selling
UMI business vocab. (Direct mail campaigns)
Baker. Dict. of marketing and advertising (Direct mail)
Here are entered works on a type of marketing which relies heavily on the use of direct mail and telemarketing, and which uses direct responses of potential customers to evaluate the consumer market.