Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 12227

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20191028103615.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 950519n| acannaab| |a aaa

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

• LC control number: n 95049995

035 ## - SYSTEM CONTROL NUMBER

• System control number: 31512
• Canceled/invalid system control number: n 95049995

040 ## - CATALOGING SOURCE

• Original cataloging agency: DLC
• Transcribing agency: DLC
• Modifying agency: DLC

100 1# - HEADING--PERSONAL NAME

• Personal name: Rivkin, Steve,
• Dates associated with a name: 1947-

400 1# - SEE FROM TRACING--PERSONAL NAME

• Personal name: Rivkin, Stephen M.,
• Dates associated with a name: 1947-

670 ## - SOURCE DATA FOUND

• Source citation: Trout, J. The new positioning, 1995:
• Information found: CIP t.p. (Steve Rivkin)

670 ## - SOURCE DATA FOUND

• Source citation: Phone call to A. Arias, 05-19-95
• Information found: (Stephen M. Rivkin [not Steven]; b. 01-13-1947)

670 ## - SOURCE DATA FOUND

• Source citation: Rivkin, Steve. IdeaWise, 2002:
• Information found: CIP t.p. (Steve Rivkin) pub. info. (formerly of Trout and Ries; est. own marketing consultancy, 1989; journalism graduate, U. of Missouri; author of The new positioning)