Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
By: Kotler, Philip.
Contributor(s): Andreasen, Alan R | Kotler, Philip. Strategic marketing for nonprofit organizations.
Material type: TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c1996Edition: 5th ed.General Notes: Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991.Bibliography: Includes bibliographical references and indexes.Description: vii, 632 p. : ill. ; 25 cm.ISBN: 0132325470.Subject(s): Nonprofit organizations -- MarketingDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 K484st (Browse shelf(Opens below)) | Available | 34284001332063 |
Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991.
Includes bibliographical references and indexes.
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