Advertising and popular culture / Jib Fowles.

By: Fowles, Jib .

Material type: Text

TextSeries: Foundations of popular culture: v. 5.Publisher: Thousand Oaks, Calif. : Sage Publications, c1996Bibliography: Includes bibliographical references (p. 252-265) and indexes.Description: xviii, 278 p. : ill. ; 24 cm.ISBN: 0803954824 (cloth : acid-free paper); 0803954832 (pbk. : acid-free paper).Subject(s): Advertising -- Social aspects -- United States

| Popular culture -- United States

DDC classification: 659.1/042/0973

Contents:

Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	659.1 F829 (Browse shelf(Opens below))	Available		34284003183118

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