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Marketing in a multicultural world : ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy, editors.
Contributor(s): Costa, Janeen Arnold
| Bamossy, Gary J.
Material type: 
TextPublisher: Thousand Oaks, Calif. : SAGE Publications, c1995Bibliography: Includes bibliographical references and index.Description: ix, 341 p. : ill. ; 24 cm.ISBN: 0803953275 (acid-free paper); 0803953283 (pbk. : acid-free paper).Subject(s): Marketing -- Social aspects | Communication in marketing -- Social aspects | Intercultural communication | Consumer behavior -- Cross-cultural studies | Ethnicity -- Cross-cultural studiesDDC classification: 658.8/348
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8348 M341 (Browse shelf(Opens below)) | Available | 34284001330687 |
Includes bibliographical references and index.
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