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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.
By: Sutherland, Max
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Material type: 
TextSeries: Allen & Unwin business and management series: Publisher: St. Leonards, NSW : Allen & Unwin, 1993Bibliography: Includes bibliographical references (p. 229-235) and index.Description: xvii, 246 p. : ill. ; 22 cm.ISBN: 1863733582.Subject(s): Advertising -- Psychological aspects | Consumer behaviorDDC classification: 659.1/01/9
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1 Su84 (Browse shelf(Opens below)) | Available | 34284001311257 |
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Includes bibliographical references (p. 229-235) and index.
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