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Marketing to the mindset of boomers and their elders / Carol M. Morgan and Doran J. Levy.
By: Morgan, Carol M
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Contributor(s): Levy, Doran J.
Material type: 
TextPublisher: Saint Paul, MN : Attitudebase, c2002Bibliography: Includes bibliographical references and index.Description: ix, 383 p. ; 24 cm.ISBN: 0970560516.Subject(s): Market segmentation -- United States | Older consumers -- United States | Consumer behavior -- United States | Baby boom generation -- United States | Marketing -- United States -- Management
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.83 M821 (Browse shelf(Opens below)) | Available | 34284001261163 |
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Includes bibliographical references and index.
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