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A short course in international marketing blunders : mistakes made by companies that should have known better / Michael White.
By: White, Michael
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Material type: 
TextSeries: Short course in international trade series. Publisher: Novato, Calif. : World Trade Press, c2002Bibliography: Includes bibliographical references (p. 181-182).Description: x, 182 p. ; 26 cm.ISBN: 1885073607.Other title: International marketing blunders.Subject(s): Export marketing | International business enterprises -- Management | Business failuresDDC classification: 658.8/48
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.848 W584 (Browse shelf(Opens below)) | Available | 34284001262591 |
Includes bibliographical references (p. 181-182).
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