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Uncommon practice : looking at the people behind the brands / Sean Smith and Andy Milligan.

By: Smith, Shaun.
Contributor(s): Milligan, Andy.
Material type: TextTextPublisher: Harlow : Financial Times Prentice Hall, 2002Description: 192 p. ; 27 cm.ISBN: 0273659367.Subject(s): Service industries -- Marketing | Advertising -- Brand name productsDDC classification: 658.827
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