Beyond listening : learning the secret language of focus groups / Bonnie Goebert with Herma M. Rosenthal.

By: Goebert, Bonnie .

Contributor(s): Rosenthal, Herma M .

Material type: Text

TextPublisher: New York : J. Wiley, c2002General Notes: Includes index.Description: xvi, 224 p. 24 cm.ISBN: 0471395625 (cloth : alk. paper).Subject(s): Consumers' preferences

| Consumer behavior

| Focus groups

DDC classification: 658.8/3 Online resources: Table of contents

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.83 G550 (Browse shelf(Opens below))	Available		34284001231190

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