Market research : a guide to planning, methodology & evaluation / Paul Hague.
By: Hague, Paul N.
Material type: TextPublisher: London ; Milford, CT : Kogan Page, 2002Edition: 3rd ed.Bibliography: Includes bibliographical references (p. 253-266) and index.Description: x, 278 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0749437308.Subject(s): Marketing researchItem type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.83 H123 (Browse shelf(Opens below)) | Available | 34284001170562 |
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Includes bibliographical references (p. 253-266) and index.
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