How come your marketing plans aren't working? : the essential guide to marketing planning / Malcolm McDonald.
By: McDonald, Malcolm.
Material type: TextSeries: If you're so brilliant--. Publisher: London : Kogan Page, 2002Bibliography: Includes index.Description: x, 198 p. : ill. ; 22 cm.ISBN: 074943726X.Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.802Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.802 M145i (Browse shelf(Opens below)) | Available | 34284001251123 |
Includes index.
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