Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster, Jr.
By: Webster, Frederick E
.
Material type: 
TextPublisher: New York : Wiley, c2002Edition: 2nd ed.Bibliography: Includes bibliographical references and index.Description: xiii, 320 p. : ill. ; 23 cm.ISBN: 0471236934 (cloth : alk. paper).Subject(s): Marketing -- Management | Consumer satisfactionDDC classification: 658.8/12 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.812 W393 (Browse shelf(Opens below)) | Available | 34284001216605 |
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Includes bibliographical references and index.
Putting the customer first--always! -- Strategic planning and marketing -- Marketing as process: quality, service, and customer satisfaction -- Market targeting and the value proposition -- Customer relationship management -- Strategic partnering and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the value-delivery concept of marketing strategy.
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