The fall of advertising and the rise of PR / Al Ries and Laura Ries.

By: Ries, Al .

Contributor(s): Ries, Laura .

Material type: Text

TextPublisher: New York : HarperBusiness, c2002Edition: 1st ed.General Notes: Includes index.Description: xxi, 295 p. : ill. ; 22 cm.ISBN: 0060081988.Subject(s): Advertising

| Brand name products

| Public relations

DDC classification: 659

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	659 R445 (Browse shelf(Opens below))	Available		34284001140771

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Previous	658.91796 Sp678 2021 Sports market place /	659.1125M265 Madison Avenue handbook : the image makers source.	659 B174 How to promote, publicize, and advertise your growing business : getting the word out without spending a fortune /	659 R445 The fall of advertising and the rise of PR /	659 Sch69 Lifestyle and event marketing : building the new customer partnership /	659.092 R661 2009 The king of Madison Avenue : David Ogilvy and the making of modern advertising /	659.1 Al799 2010 Advertising creative : strategy, copy + design /	Next