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Advertising & the business of brands : an introduction to careers & concepts in advertising & marketing / by Bruce Bendinger ... [et al.]
Contributor(s): Bendinger, Bruce
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Material type: 
TextPublisher: Chicago, IL : Copy Workshop, c2001Edition: 1st ed.Bibliography: Includes bibliographical references and index.Description: vi, 618 p. : ill. ; 28 cm.ISBN: 1887229051 (pbk.).Other title: Advertising and the business of brands.Subject(s): Advertising -- United States | Marketing -- United States | Brand name products -- United States | Advertising -- Vocational guidance -- United States | Marketing -- Vocational guidance
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.10973 B433 (Browse shelf(Opens below)) | Available | 34284001179332 |
Includes bibliographical references and index.
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