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The marketing plan : how to prepare and implement it / William M. Luther.

By: Luther, William M.
Material type: TextTextPublisher: New York : AMACOM, 2001Edition: 3rd ed.General Notes: Includes index.Description: xviii, 318 p. : ill. ; 23 cm.ISBN: 0814471013.Subject(s): MarketingDDC classification: 658.8/02
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