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Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr.
By: Linneman, Robert E
.
Contributor(s): Stanton, John L.
Material type: 
TextPublisher: New York : McGraw-Hill, c1991Bibliography: Includes bibliographical references (p. 249-255) and index.Description: xii, 260 p. : ill. ; 24 cm.ISBN: 0070379548 :.Subject(s): Market segmentation | Marketing researchDDC classification: 658.8/02
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 L649 (Browse shelf(Opens below)) | Available | 34284001282920 |
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Includes bibliographical references (p. 249-255) and index.
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